You’ve built a substantial mailing list, your subject lines, copy and CTAs keep improving and you’ve even reached a consistent open rate of around 18%. But then one day, despite your best efforts, you see this number plummeting to 5% and it only keeps getting worse. Getting blacklisted and ending up in the spam folder …
Email marketing is perhaps the most effective and direct channel companies have to get in touch with their customers. Yes, social media may boast big numbers, but good old email is essential to your marketing strategy. Why is SaaS email marketing so important? According to CampaignMonitor, well-crafted emails can generate $38 in revenue for every …
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