9 Best Customer Service Chatbot Software

Today’s customers are more demanding than ever. We want an effortless experience and instant gratification. Quick and efficient customer service is definitely a big contributor to how we rate businesses and brands. Many eCommerce and SaaS businesses tackle the issue of round-the-clock customer support by deploying customer service chatbots. In 2022 up to 85% of …

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Actionable Ways to Reduce eCommerce Customer Acquisition Costs

What does the growth of an eCommerce business look like? More sales? On a very simplistic level, yes. However, increasing sales at all costs might not lead to a great outcome. Yes, you want as many new customers as possible but at what cost? Spending too little on customer acquisition can make you miss out …

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How to Make the Most Of Instagram As a B2B Brand

Does your B2B brand have a solid Instagram strategy? For too long, the misconception that Instagram is not a profitable marketing channel for B2B has been prevalent. The truth is, Instagram is a B2B goldmine. Given the social network’s immense popularity (roughly a billion monthly active users!), Instagram presents B2B businesses with an opportunity to …

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Customer Retention for SaaS Businesses – 10 Powerful Strategies

Let’s admit it – customer churn is the Achilles heel of the SaaS industry. This makes customer retention for SaaS businesses all the more important. Retaining an existing customer is much easier and more cost-effective than acquiring a new one. That means that investing in customer retention (and monitoring retention metrics properly) should be a …

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