A well-thought-out user onboarding process is crucial for the success of any SaaS company. It shows that you care about customer satisfaction because you’re taking the time to train users and answer any questions or concerns they have. The moments right after purchase (or free trial sign-up) are critical to hook users and grow their …
Targeting is key to reaching your ideal audience—that’s a no-brainer. Effective targeting is impossible without customer segmentation. After all, no business has a uniform customer base that shares the same traits and needs. In a nutshell, customer segmentation means dividing your customers into groups that share the same characteristics. These characteristics can be based on …
Essential Ecommerce Customer Segmentation Strategies Read More »
Google Ad extensions are a very useful tool to boost an ad’s click-through rate. Ad extensions allow you to take up more real estate on the SERP, providing additional information like phone numbers, addresses, special discounts and offers, links to specific pages on your site, and more. This extra information is likely to draw more …
10 Google Ad Extension Types To Increase Your CTR Read More »
The coronavirus pandemic gave the ecommerce industry an unprecedented boost and it shows no signs of slowing down. In fact, the global ecommerce market is expected to exceed $6.54 trillion in sales by 2022. Let that sink in. If you’re interested in starting or expanding your own ecommerce business, there is a wide array of …
Have you ever nearly purchased something online, added the product to your cart, but then for some reason departed at the last minute without completing the transaction? That’s called cart abandonment, and it’s a big problem for ecommerce retailers. The average abandonment rate varies by industry, but it is generally highest in the travel and …
Investing time and effort to nurture a lead who turns out to be unqualified is frustrating, but it happens right? Well, imagine a world where this problem doesn’t exist. Instead of engaging wider audiences, you can market and sell directly to your best-fit, highest-value accounts. All of this is made possible by account-based marketing (ABM). …
A thank you page is the first thing that shows up after a conversion happens on your website – a customer followed a CTA on a landing page, downloaded your ebook, or signed up for your newsletter. For many marketers, a thank you page is merely a way to express their gratitude to the user …
How To Create A Thank You Page That Drives Revenue Read More »
Google keyword research is the foundation of any successful paid campaign. Choosing the most accurate keywords to bid on, that will generate the most clicks and conversions is a step that you want to properly invest in. Using the wrong keywords will likely end up serving your ads to the wrong audience. And what’s the …
Google Keyword Research Guide: Find the Right Words for Your Campaign Read More »
Creativity and intuition are definitely desired qualities in a marketer, but how do you know if your campaigns are actually working? By split testing! Split tests or A/B tests (more on the difference between the two later) show you exactly what aspects of your design and copy increase conversions, and which ones require some tweaking …
A product page is the most important page on your eCommerce site. Having a well-designed and user-friendly homepage is great, but chances are this will not be the first page most visitors will land on. In most cases, visitors will land directly on your product page after searching for a specific item, such as “seamless …
An Effective Ecommerce Product Page: Best Practices & Examples Read More »
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