Does your B2B brand have a solid Instagram strategy? For too long, the misconception that Instagram is not a profitable marketing channel for B2B has been prevalent. The truth is, Instagram is a B2B goldmine. Given the social network’s immense popularity (roughly a billion monthly active users!), Instagram presents B2B businesses with an opportunity to …
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Investing time and effort to nurture a lead who turns out to be unqualified is frustrating, but it happens right? Well, imagine a world where this problem doesn’t exist. Instead of engaging wider audiences, you can market and sell directly to your best-fit, highest-value accounts. All of this is made possible by account-based marketing (ABM). …
Email marketing is perhaps the most effective and direct channel companies have to get in touch with their customers. Yes, social media may boast big numbers, but good old email is essential to your marketing strategy. Why is SaaS email marketing so important? According to CampaignMonitor, well-crafted emails can generate $38 in revenue for every …