Creativity and intuition are definitely desired qualities in a marketer, but how do you know if your campaigns are actually working? By split testing! Split tests or A/B tests (more on the difference between the two later) show you exactly what aspects of your design and copy increase conversions, and which ones require some tweaking …
A product page is the most important page on your eCommerce site. Having a well-designed and user-friendly homepage is great, but chances are this will not be the first page most visitors will land on. In most cases, visitors will land directly on your product page after searching for a specific item, such as “seamless …
An Effective Ecommerce Product Page: Best Practices & Examples Read More »
So you’ve ramped up your social media strategy, and Google ad campaign. Your landing page is getting decent traffic, yet you aren’t getting as many conversions as you’d hoped. This could be because something about your landing page is just… off. The mistake could lie in the overall landing page design, or in something seemingly …
8 Biggest Landing Page Mistakes and How to Fix Them Read More »