SaaS

Customer Retention for SaaS Businesses – 10 Powerful Strategies

Leave a Comment / Customer Retention, SaaS Marketing

Let’s admit it – customer churn is the Achilles heel of the SaaS industry. This makes customer retention for SaaS businesses all the more important. Retaining an existing customer is much easier and more cost-effective than acquiring a new one. That means that investing in customer retention (and monitoring retention metrics properly) should be a …

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10 Outstanding SaaS Email Marketing Examples

Leave a Comment / Email Marketing, SaaS Marketing

Email marketing is perhaps the most effective and direct channel companies have to get in touch with their customers. Yes, social media may boast big numbers, but good old email is essential to your marketing strategy. Why is SaaS email marketing so important? According to CampaignMonitor, well-crafted emails can generate $38 in revenue for every …

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