Cookie Policy
Which cookies this site uses, why, and how to control them.
Last updated: September 29, 2026
What are cookies?
Cookies are small text files a website stores in your browser. They let the site remember information about your visit and help us understand how the site and our advertising perform. Some of the tools below also use similar technologies, such as local storage and tracking pixels. In this policy, “cookies” covers all of them.
How we use cookies
Target Audience uses cookies for two purposes:
- Analytics: to understand how many people visit the site, which pages they read and which forms they submit, so we can improve the site.
- Advertising: to measure the results of our ads on Google, Meta (Facebook and Instagram) and LinkedIn, and to show our ads to people who visited the site.
We do not use cookies to collect your name, email or phone number. That information reaches us only when you fill in a form yourself.
Cookies on this site
| Service | Cookies | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Counts visits and shows how people use the site (pages viewed, forms submitted). | Up to 2 years |
| Meta Pixel | _fbp, _fbc | Measures results of our Facebook and Instagram ads and builds ad audiences. | Up to 3 months |
| LinkedIn Insight Tag | li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_fat_id | Measures results of our LinkedIn ads and builds ad audiences. | Up to 1 year |
| Calendly | Set by calendly.com | Lets you book a call in the scheduling widget on our Book a Call page. | Varies |
| Cookie notice | ta_cookie_notice_v1 (local storage) | Remembers that you closed the cookie notice. | Until cleared |
These cookies are set by third parties (Google, Meta, LinkedIn and Calendly), which process the data under their own privacy policies.
How to control cookies
- You can block or delete cookies in your browser settings. Blocking cookies does not stop the site from working.
- To opt out of Google Analytics on all websites, use the Google Analytics opt-out add-on.
- You can manage ad preferences in your Google, Facebook and LinkedIn accounts.
More information
For how we handle personal information, see our Privacy Policy. Questions about this policy: contact@targetaudience.co.