The 7-Point Cheat Sheet for Highly Converting Facebook Campaigns

The checklist we use to launch and scale Facebook lead campaigns.

1. 1
   The most important element in your ad

   The one element with the biggest impact on your click-through rate — it makes or breaks the ad.
2. 2
   The right way to target

   Each stage of a campaign needs a different targeting strategy: how to target at launch vs. when scaling.
3. 3
   Scaling your campaigns

   The one thing to do before you scale — otherwise you’ll watch the campaign crash.