Essential Ecommerce Customer Segmentation Strategies
Targeting is key to reaching your ideal audience—that’s a no-brainer. Effective targeting is impossible without customer segmentation. After all, no business has a uniform customer base that shares the same traits and needs. In a nutshell, customer segmentation means dividing your customers into groups that share the same characteristics. These characteristics can be based on …
Essential Ecommerce Customer Segmentation Strategies Read More »