What does the growth of an eCommerce business look like? More sales? On a very simplistic level, yes. However, increasing sales at all costs might not lead to a great outcome. Yes, you want as many new customers as possible but at what cost? Spending too little on customer acquisition can make you miss out …
Actionable Ways to Reduce eCommerce Customer Acquisition Costs Read More »
Having a base of loyal customers is the dream of any eCommerce business owner. The benefits are pretty self-explanatory, but to give you some numbers – increasing customer retention by 5% can lead to an increase in profit as high as 25%. Studies show that 67% of returning customers spend more in their 3rd year …
8 Effective Ecommerce Customer Retention Strategies Read More »
Targeting is key to reaching your ideal audience—that’s a no-brainer. Effective targeting is impossible without customer segmentation. After all, no business has a uniform customer base that shares the same traits and needs. In a nutshell, customer segmentation means dividing your customers into groups that share the same characteristics. These characteristics can be based on …
Essential Ecommerce Customer Segmentation Strategies Read More »
The coronavirus pandemic gave the ecommerce industry an unprecedented boost and it shows no signs of slowing down. In fact, the global ecommerce market is expected to exceed $6.54 trillion in sales by 2022. Let that sink in. If you’re interested in starting or expanding your own ecommerce business, there is a wide array of …
Have you ever nearly purchased something online, added the product to your cart, but then for some reason departed at the last minute without completing the transaction? That’s called cart abandonment, and it’s a big problem for ecommerce retailers. The average abandonment rate varies by industry, but it is generally highest in the travel and …
A product page is the most important page on your eCommerce site. Having a well-designed and user-friendly homepage is great, but chances are this will not be the first page most visitors will land on. In most cases, visitors will land directly on your product page after searching for a specific item, such as “seamless …
An Effective Ecommerce Product Page: Best Practices & Examples Read More »
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