Google keyword research is the foundation of any successful paid campaign. Choosing the most accurate keywords to bid on, that will generate the most clicks and conversions is a step that you want to properly invest in. Using the wrong keywords will likely end up serving your ads to the wrong audience. And what’s the …
Google Keyword Research Guide: Find the Right Words for Your Campaign Read More »
If you have ever managed a PPC campaign, you know that there is a massive amount of metrics to navigate and data to go through. PPC is driven by data, but not all data is equal. While one of the best things about PPC as a practice is its measurability, it can be difficult to …
The world of PPC advertising is one that constantly shifts and evolves. To keep your marketing campaigns one step ahead of your competitors, it is imperative that you keep on top of the latest PPC trends. So what does 2022 have in store? While no one can accurately predict the future, there are a few …
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