Search ads may not be as flashy as display or social ads, but they get the job done. Google processes about 8.5 searches per day, and 95% of that traffic goes to the first page of search results. Getting to that first page organically takes a lot of time and effort, and that’s where Google …
10 Effective Google Ad Examples and What We Can Learn From Them Read More »
Since its launch in 2012, Google Shopping ads have had a significant effect on the eCommerce industry and the way we shop online. According to Shopify, over 60% of its retailers’ paid clicks come from shopping ads. This platform consistently delivers some of the highest returns on ad spend of any paid channel, and it’s …
Google Ad extensions are a very useful tool to boost an ad’s click-through rate. Ad extensions allow you to take up more real estate on the SERP, providing additional information like phone numbers, addresses, special discounts and offers, links to specific pages on your site, and more. This extra information is likely to draw more …
10 Google Ad Extension Types To Increase Your CTR Read More »
Google keyword research is the foundation of any successful paid campaign. Choosing the most accurate keywords to bid on, that will generate the most clicks and conversions is a step that you want to properly invest in. Using the wrong keywords will likely end up serving your ads to the wrong audience. And what’s the …
Google Keyword Research Guide: Find the Right Words for Your Campaign Read More »
If you have ever managed a PPC campaign, you know that there is a massive amount of metrics to navigate and data to go through. PPC is driven by data, but not all data is equal. While one of the best things about PPC as a practice is its measurability, it can be difficult to …
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