Email marketing is perhaps the most effective and direct channel companies have to get in touch with their customers. Yes, social media may boast big numbers, but good old email is essential to your marketing strategy. Why is SaaS email marketing so important? According to CampaignMonitor, well-crafted emails can generate $38 in revenue for every …
Over the last few years, Google has made it clear that its search algorithm is designed, above all else, to provide users with the best possible search experience. With user experience (UX) becoming a major ranking factor for Google, more and more SEO specialists have gained an interest in the field. Not only does a …
Imagine you’re browsing on your phone and you land on a page that clearly isn’t optimized for mobile. The text is too small, the sentences are too long, and when you finally find the link you should click on, you hit the button right next to it instead. What would you do in such a …
7 Tips for A Mobile-Friendly Landing Page That Converts Read More »
If you‘re a B2B business owner or marketer, and you haven’t considered Quora as part of your marketing strategy, you’re missing out. Quora is a platform where users seek answers to pressing questions, and as such it’s possibly the best site, besides LinkedIn, to establish yourself as an expert in your field. It also allows …
Why B2B Businesses Must Advertise On Quora & How To Start Read More »
SaaS has become one of the fastest-growing industries in the world in recent years. It is estimated that 99% (!) of organizations are currently using one or more SaaS solutions. According to Statista the SaaS market is growing by 18% each year and is expected to reach $171 billion in 2022. We could continue listing …
9 SaaS Marketing Strategies You Can’t Ignore In 2022 Read More »
If you have ever managed a PPC campaign, you know that there is a massive amount of metrics to navigate and data to go through. PPC is driven by data, but not all data is equal. While one of the best things about PPC as a practice is its measurability, it can be difficult to …
With 1.2 billion active users worldwide, Instagram is one of the most powerful advertising platforms. But not all Instagram ads have an equal chance of success, and sometimes, your Instagram ads don’t deliver the results you were expecting. If you have been advertising on the photo-sharing app for a while but are underwhelmed by the …
Lead magnets are one of the most powerful and low-cost tools to acquire your prospects’ contact info. In markets over-saturated with content, lead magnets can actually open the door to further communication between the business and the potential customer. In this article, we’ll discuss what makes a lead magnet effective and go through 9 lead magnet …
What Are Lead Magnets? 9 High Converting Lead Magnet Examples Read More »
The world of PPC advertising is one that constantly shifts and evolves. To keep your marketing campaigns one step ahead of your competitors, it is imperative that you keep on top of the latest PPC trends. So what does 2022 have in store? While no one can accurately predict the future, there are a few …
If there is one thing all SaaS companies have in common regardless of size it’s the quest for growth. The faster the better. It’s a competitive landscape for new companies looking to scale. One thing that is within your control, however, is the tools you use to maximize results and team productivity. There are a plethora …
13 Essential SaaS Apps to Scale Your SaaS Company Read More »
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